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What Do Customers Look for in a Dry Cleaning Operation?

Beautiful thoughtful woman looking away while delivering dry cleaned clothes smiling

One of the main priorities for dry cleaners is to find ways to better serve their customer base while also reaching out to potential new customers. Being able to make your customers happy and retain them while paving the way to connect with new customers can be practiced every day at a dry cleaning business.

But what does that look like? How is that exercised on a daily basis? To determine that, it’s best to know what customers want out of their local dry cleaner. By cultivating a culture of customer sympathy and a customer-first approach to services, a dry cleaning business can help keep those customers happy while only helping their cause in finding new customers.

How Dry Cleaners Can Appease Customers

Here are some things that customers are looking for out of their local dry cleaner and how you can help create a trusted choice for them.

Streamlined Services

Perhaps the most important item a customer looks for is the streamlined and efficient experience at their local dry cleaner. When a customer walks into your shop they’ll want a personalized experience. This includes everything from touchscreen point of sale systems to fast checkout to updates sent to their phone. Finding ways to cut out the clutter can get them what they need in a timely manner makes all the difference to someone who lives life on the go.

Competent Business

Managing risk should be included in dry cleaning operation plans. In the industry, you have to look at all the potential risks and be able to anticipate what you need to protect against. Just like other businesses that protect their assets through insurance, such as grocery stores, dry cleaners should be looking inward as much as they do outward, being aware of how they can keep their doors open and protect their business and their customers. Customers will want to walk into your store and see no issues, including bad service or rundown machinery taking care of their valuable items. It’s important to consider their needs and protect your own business in the process.

A Focus on Customer Service

Even though a dry cleaner may only have a few employees working the store at one time, it doesn’t mean it can operate efficiently, especially since it’s something that most customers already expect in this service. Quality customer care can include personalized relationships, speedy service, and reachability. Giving customers as many options to reach out and stay informed while getting their clothes cleaned and taken care of effectively only boosts their outlook on you.

Competitive Pricing

Dry cleaning can add up in terms of dollars and cents over time. You can give your shop an edge by researching other dry cleaners in the area and make sure your price is competitive. You can also offer up certain deals like loyalty price breaks for customers who use your service regularly. Or this could be a great opportunity to get invested in social media and being promoting sale prices and flash deals to those who follow you.

Dry Cleaner Customer Relationship Management

Continue to work upon your client relationships. And, do not forget to secure dry cleaners insurance to keep yourself covered.

About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner, Coin Operated Laundromat, Textile/Linen Supply business, Restoration, or Commercial Launderer, including investing in a comprehensive Insurance Program to ensure that they are financially protected against claims. Our program, Fabricare Advantage™, offers overall business insurance coverages including, Bailee,General Liability, Property, Site Pollution Liability, Boiler & Machinery Equipment Breakdown, Workers’ Compensation, Business Auto, and many more. For a detailed look at how we can help you safeguard your business with a custom-tailored package, please contact our experts today at (800) 243-1811.