The spring season is a great sales booster for the majority of businesses, and the drycleaning industry is no exception. With clients refreshing their wardrobes and cleaning quilts, coats and blankets for summer storage, new opportunity is just around the corner. In addition to securing a FabriCare Advantage Program to protect your operations, consider heeding this advice in order to boost your sales during spring, even if it’s not traditionally a busy time for you.
Market your services in a variety of ways to potential customers and existing clients. Promotional offers should be conveyed via your TV’s in store, emails, printed flyers, at the cash register, and on hang tags and receipts. Remember, no one is going to buy a service or product that they don’t know exists. Remind customers to get their favorite winter pieces cleaned before storing them for the summer. If you offer storage, don’t hesitate to showcase storage boxes in the front to remind customers you can store their items in a climate-controlled area.
Spring is also a great time to encourage your staff to sell more with the right incentives. Contests and games with rewards can be an effective way to fire up your team for a major promotional effort and the incentives should include individual rewards as well as team rewards, says American Dry Cleaner. It also helps to keep the spring theme going, so include paper flowers or animals as tokens of their wardrobe and storage sales. However, don’t let customers see, this is simply for team building and some friendly competition.
Remember to pick a realistic budget to work with. At the end of the competition, see who has earned the most sales and reward them with a restaurant gift card or to a store of their choice. This will make them more likely to want to participate, and benefit both your store and themselves.
At Irving Weber Associates, Inc. we understand what it takes to run a successful Dry Cleaner or Laundromat business, including investing in a comprehensive FabriCare Insurance Program to ensure that you are financially protected against legal claims. For more information regarding our products and services, please contact us today at 855.764.7406.