If you’re like most laundry business owners, you’ve got a lot on your plate. So, it’s not surprising to acknowledge the fact that you’re probably not as active on social media as you’d like to be. As a topic we discuss often, social media is an important component to any marketing strategy. Therefore, as we explore how to spice up the content creation for your business, ensure your operation is backed by a custom-tailored FabriCare Insurance Program.
We’ve expressed this in previous posts, and for good reason. The more active on social media you are, the more likely you are to stay relevant and engage with your followers. It’s likely you’re too busy to remember to post, or perhaps you’re not sure where to start. Consider the following.
Keep it relevant.
Play off topics in the news for content creation ideas. There’s always something going on, so any way you can tie that to your business, or offer promotions in conjunction with current events, the better. This could be anything from expos to parades and the like, just be sure to remind your clients you are there to take care of their coinciding laundry needs.
Play off of the time of year and the weather.
The key here is not to sell to the customer, but to offer useful information. For example, around a holiday, you could offer readers a tip on how to treat a wine stain on a rug before they bring it in for professional cleaning. Also, when it’s time for spring cleaning, let folks know how often they should be dry-cleaning their comforters, explains American Dry Cleaner.
The power of a strong before and after campaign can really drive interest in your company. Be sure to post a series of high quality images on your social media accounts. Remember that social media is intended to be used to showcase images more so than text. Include a short caption but let the pictures do the talking.
About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner or Laundromat business, including investing in a comprehensive FabriCare Insurance Program to ensure that you are financially protected against legal claims. Our program includes specialty coverages including Environmental and General Liability, Property, Pollution Liability, Boiler & Machinery, Business Auto, and many more. For a detailed look at how we can safeguard your business with a custom-tailored package, please contact our experts today at 855-661-4557.