It’s no secret that the Olympics garner worldwide attention. As a global event, there is undoubtedly national pride, friendly competition and plenty of opportunity for your drycleaning business to turn a profit. Using sports as a base for increasing your visibility is an ideal way to boost business this coming summer. So, in addition to securing a customized FabriCare Advantage Program, consider the following recommendations for incorporating sports into your marketing strategy.
First and foremost, if you don’t already sponsor a local sports team, it’s time to get on board. Not only is this great for exposure, but also for promoting a positive reputation within your community. Plus, you’ll be able to reach a variety of different ages and lifestyles to include in your clientele. So, how do you accomplish this? With the right resources and marketing products.
According to American Dry Cleaner, the field banners are visible throughout the many scheduled games; your van can serve as a high-exposure temporary water stand for players and spectators; and inexpensive pom-poms in the team colors with your logo on the handle grab immediate attention as they are passed out at the arena entrance. Further, you can have employees wear your logo on as shirt when working sporting events. Ideally, you want the parents of the players to use your services to regularly clean their child’s uniform. Consider contracting with the team to provide discounts in bulk to promote incentive.
Further, think beyond the teams themselves and reach out to all the auxiliary support opportunities, such as the bands, the flag bearers, the pep squads, the food and beverage services, and the groundskeepers, says the article. All aspects of the sporting event-including mascots- can be used to benefit your business.
In addition, when the Olympic season is over, you will have plenty more connections and contacts to extend throughout the year. Especially as fitness and sports are such a trend, take advantage of the customer base you can acquire at these events.
At Irving Weber Associates, we have a unique understanding of the drycleaning business. Our specialty programs offer protection to financially secure your business in the best way possible to ensure your success. For more information, contact our experts today at (855) 764-7406.