Find Out More About IWA’s Programs

Security Verification

Insights from our staff.

See what we can do for you.

Our Blog

Keep Posted, Keep Informed

North American Laundry Business Gain Access to New Equipment

A renowned commercial laundry equipment provider is now offering its services and equipment to all fabricare businesses in North America. The innovative product lines are set to make their way into U.S. and Canada this year. While laundry businesses work to accommodate the new product lines, Fabricare Equipment Breakdown Insurance can help cushion the margin for error.

North American sales manager Mark Schram says “Primus offers one of the most comprehensive product lines available, with cutting-edge technologies built into each and every machine. We look forward to the even greater innovations ahead as Primus equipment continues to evolve, backed by Alliance Laundry Systems’ leadership and an accredited distribution network.”

While Primus has had its products distributed throughout North America over the last two decades, they have been sold under a different manufacturer. As Primus has a longstanding positive reputation among store owners, their official debut is been widely welcomed.

According to their website, Primus is dedicated to developing durable, reliable products that use less water and energy, are easy to use, and are more cost-effective than competitive models, adding that product meets quality standards in four categories- energy, ergonomics, ecology and design- to ensure customer requirements for durability and performance are satisfied, as reported by American Dry Cleaner.

As Primus is already recognized as an industry leader in efficiency and design, their entrance into this market is going to provide laundry owners value with confidence.

At Irving Weber Associates, Inc. (IWA), we understand that new products can often mean new risks. We offer specialized insurance coverages that many standard dry cleaning and commercial launderer policies don’t provide, through our FabriCare Advantage program. To learn more, contact our specialists today at (855) 764-7406.