Moving any kind of business comes with its inherent downfalls. However, this expected loss as you work your way back to your normal volume can actually be prevented. In order to secure your operations, promote the growth of your new location, and maintain your Drycleaner Insurance you need to follow these simple guidelines.
Notify Everyone About the Move
In addition to placing a sign at the front of the store, mention the upcoming move to each customer you service. It is also beneficial to make personal phone calls to consistent customers, if possible, to notify them of the moving date, when your old location will be closed, and when your new one will reopen.
Spend money to promote a feature, tout your skills, or call attention to a benefit, and tie this promotion to the move, says American Dry Cleaner. Demonstrate your attention to customer service and the great amenities you will be continuing at your new location. Take it a step further and advertise your move through print, mailers, or electronic mediums, whatever you feel the most comfortable with.
A small, hand-written sign will not do. It is imperative to spend money to get your point across. A sign painter can construct a giant sign that can be placed in the front of your store and visible up to 10 feet away. It is also helpful to include an arrow pointing in the direction of the new location. This way, passersby and customers will see the sign and know where to find your new store.
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner or Laundromat business, including investing in a comprehensive FabriCare Insurance Program to ensure that you are financially protected against legal claims. For more information regarding our products and services, please contact us today at 855.764.7406.