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Layering Social Media Content for Drycleaners

As you are probably aware, content is king when it comes to social media and marketing strategy.  There are so many platforms of social media and so much competition.  Therefore, it is important to ensure your dry cleaning business stands out.  For example, shifting gears from hard selling your services to simply being the expert in dry cleaning is enough.  This will persuade people to become potential clients. You need to explore how to implement an effective and comprehensive social media strategy in your dry cleaning business.  This is also a great time to evaluate your FabriCare Insurance Advantage Program to ensure your dry cleaning insurance is up to date.

Social Media Posting

As the second layer to your marketing strategy, consistent social media posting can be invaluable. If you aren’t capable of posting consistently due to other obligations and time constraints, hire a writer who can.  2 to 3 posts per month should be your goal, more if at all possible.

Useful Information

Most importantly, don’t hard-sell to your followers.  Instead, you should aim to provide useful information to your audience. According to American Dry Cleaner, this means that you don’t necessarily shout from the rooftops about your delivery service.  Instead, have your Facebook post tout the new lobby renovation on a nearby office building.  Use a photo of your employee taken on their route.  This sends a subtle message (we do deliveries!) while also offering content or information: “There is a new look to a building in our community”.


Next, make diverse posts. Anything from sale announcements or local news to celebrating a customer of the month.  You can be add these to your Facebook, Instagram, and other social media channels.  Think about helpful insights for followers.  You can create posts on these topics.  Use topics such as home fabric care, closet organization tips, and how to remove tough stains.  Remember, the more you are viewed as dry cleaning experts, the more business will naturally follow!

About Irving Weber Associates

At Irving Weber Associates, we have a unique understanding of the dry cleaning business. Our specialty insurance programs offer protection to financially secure your drycleaning business in the best way possible to ensure your success. For more information, contact our experts today at (855) 764-7406.