As we’ve discussed in previous blog posts, one of the biggest priorities for drycleaners and coin-op facilities is learning how to create and grow their business. Laundry facility operators are faced with the task of not only developing the perfect marketing plan, but also learning what Laundry Business Challenges they face in reaching their target audience and how to combat those challenges. When it comes to enhancing your laundry business’s bottom line, marketing and combating challenges certainly play a role, as does ensuring you are protected with the right Laundry Business Insurance program. But, more than that, a robust business plan includes all the products and services your customers may be looking for.
For example, at a Clean 2015 educational session sponsored by the Drycleaning & Laundry Institute, laundry professional Beverly Blank pointed out that a “fluff and fold” service could be a lucrative service for coin laundries to offer. Fluff and fold programs often go by other names; drop-off laundry services, wash and dry services, bundled services, full-service wash, or wash and fold. No matter the name, Blank advises that the basics of these programs are all the same.
If you choose to implement this type of program, Blank says, it’s imperative to select and train your staff carefully. Blank states they should be friendly, informative, and possess great communication skills in addition to being neatly attired in order to send a professional message to customers. Staff professionalism also includes how they answer the phone; this should be prompt and the person handling phone calls should be very articulate.
When a customer drops off laundry, they will expect just as much care to be taken on their items as the staff would take on their own attire and textiles. This means staff should properly inspect and prepare the items for wash, sort items correctly, and put the appropriate finishing touches on the items. Blank recommends folding and delivering the cleaned goods in a new plastic bag, or even in a logoed bag that will further promote your laundry business.
There are multiple ways that laundry businesses can implement this service. For example, they could perform these tasks on site. This tends to generate the most profits, Blank says, however requires the most investment. Another option is sourcing out the service from your coin laundry business or Laundromat. Blank suggests one last option which could be partnering with a nearby drycleaner or another Laundromat to offer these services.
At Irving Weber Associates, we understand what it takes to run a successful laundry business, including the risks of legal claims that exist. We offer laundry insurance programs, such as the Coin-Op Advantage program and more, to ensure that you are financially protected the best way possible, so that your business can continue to thrive. Please contact us today to learn more at (855) 764-7406.