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Laundry Business Boosting: Route Sales

If your laundry business is looking for new avenues to boost revenue, look no further than implementing route sales.  While overall family income is reflective of an improving economy, they often don’t have the time to drop off and pick up their drycleaning items.  Therefore, we’re going to explore how to implement a route sale strategy effectively.  Before making any advancements or changes to your business, examine your FabriCare Insurance Program thoroughly to address your insurance needs.

Analyze your best prospects.

Typically, the homes with busy households, full of kids and working parents, are the best ones to approach to offer your route services.  Look for the telltale signs such as toys in the yard, high school or middle school stickers, sporting equipment, car seats in the vehicles, etc.  Make these homes your targets.

How to present and sell the service.

Firstly, make the point that they are busy people, and home drycleaning delivery takes one problem off their list.  Secondly, point out that we (route drivers) are knowledgeable and you can ask us questions. Convenience and service are what you’re selling.  A great sales presentation at the door will switch the majority over to your cleaner, says American Dry Cleaner.

Pricing.

The focus of the presentation is to focus on convenience rather than price.  Mention price after the fact, and note that it’s only a few more cents per item being drycleaned for delivery services attached.

Organization.

The key to this service working is organization.  A digital calendar can be used to keep track of orders, pick ups and drop offs with ease.  This can also keep track of potential customers and recurring visits. Take advantage of these resources to make this new offering more feasible.

About Irving Weber Associates

At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner or Laundromat business, including investing in a comprehensive FabriCare Insurance Program to ensure that you are financially protected against legal claims. Our program includes specialty coverages including Environmental and General Liability, Property, Pollution Liability, Boiler & Machinery, Business Auto, and many more. For a detailed look at how we can safeguard your business with a custom-tailored package, please contact our experts today at 855-661-4557.

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