Those who own and manage a dry cleaning operation know just how challenging it can be. Dry cleaning business owners have a lot on their plate to make sure they’re keeping their business profitable and relevant.
The industry is seeing a decline in engagement in some areas of the country, including in Illinois, where hundreds of dry cleaning businesses have closed down in recent years. By investing in different money-boosting or money-saving measures, dry cleaners will have enough to save for needed additives like dry cleaners insurance. Dry cleaners insurance will help to keep your business safeguarded in the event of a legal claim or if your store needs new machines. So, how can business owners adjust to not only stay in the mix, but turn more profits in the coming year? We have a few suggestions in mind.
Advertise Other Available Services
Being able to upsell can help dry cleaners mine additional revenue. Think about auto sales, where customers are encouraged to add on bed liners or off-road tires to their new truck. This can be done in dry cleaning by informing customers of other services such as pressing, stain removal, garment delivery or special material cleaning. Having these services advertised and available in the store and communicated by staff will only help to upsell customers.
Keep Interiors Clean
Customer experience is now all about user experience, a full-circle take on making the customer journey in and out of your store as enjoyable and pleasant as possible. Having clean interiors is important, especially since cleaning is part of your business, but also updating the layout will make customers feel more invited inside will adding a sense of warmth. No one wants to be inside a dimly lit, dirty store. Taking care of the look and feel will help to make people feel comfortable.
While advertising is always a good to get the word out about your business, having a spotless reputation among your customer base is even more valuable. Businesses should invest in advertising online, but should also keep in mind that people are going online and on social media to learn about businesses. Giving a great all-around experience to all customers will help to keep your street credit and online reviews high.
If someone sees a one-star rating next to your business’s name or a cutting review posted by a disgruntled customer, they probably won’t feel compelled to stop in. Having a spotless reputation will turn into possible new revenue as new customers will see mostly or only stellar reviews and recommendations. If possible, respond online to negative reviews, reaching out wherever possible to correct any issues or complaints. Acknowledging a customer’s complaint publicly goes a long way to repair any negative influence that review may have had.
Measure Your Business
Dry cleaner business owners should measure their business at regular checkpoints. Most dry cleaners do not invest in measurement tools to keep an eye on their business totals, which can keep them out of the loop in terms of what they need to do to adjust and make more profits. Having the right data on hand to view will help owners to stay on top of their profit margins and be able to create realistic plans moving forward on how to keep sales moving in the new year.
About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner, Coin Operated Laundromat, Linen Supply business, or Commercial Launderer, including investing in a comprehensive Insurance Program to ensure that you are financially protected against claims. Our program, Fabricare Advantage™, offers overall business insurance coverages including General Liability, Property, Site Pollution Liability, Boiler & Machinery Equipment Breakdown, Workers’ Compensation, Business Auto, and many more. For a detailed look at how we can help you safeguard your business with a custom-tailored package, please contact our experts today at (800) 243-1811.