In any business, excellent customer service translates into loyal customers, possibly for a lifetime. These customers not only keep pumping life into your business but also can help further by referring friends and family.
Providing excellent customer service continues to be pointed out as the key factor in retaining a solid business base that continues to come back. That’s why it’s important to revisit your own customer service methods and see what you can do to make it better.
Here are some ways you can help out your dry cleaning business’s products and services through an emphasis on putting the customer first.
First Impressions Mean Everything
When a customer steps inside, there should always be someone behind the counter or desk to help them out. That representative is the first point of contact, making it even more important to stress a quality representation of your business. The employee should greet the customer(s) and provide service within seconds with the goal of keeping the customer happy and engaged. The point here is to inspire the customer to consider coming back with repeat business through hands-on and personable service.
Keeping an Eye on the Details
Dry cleaners should pay attention to incoming orders, along with special instructions, to ensure the accuracy of what the customer wants. This makes it possible for them employees to handle orders properly and make sure they are acquiescing the customer’s requests. If a customer wants their clothes processed in a certain way, this should be noted and processed in the hands of the right employee.
This also translates to the financial aspect of processing orders. If a customer’s order is mishandled and they are charged an incorrect and/or unfair amount, they may feel it is necessary to seek damages. While not common, claims can be made against a dry cleaning business in response to major miscalculations. This is why dry cleaners insurance is an important piece of coverage for dry cleaners looking to stay protected in the event of legal issues.
Educate Your Employees
Another component that lends itself to great customer service is education around the business as well as the services at your dry cleaning operation. Employees should be encouraged to learn the ins and outs of all that you offer to customers and the processes behind it. If a customer has questions, your employees should be able to confidently answer. From chemicals to price breakdowns, employees should be refreshing their knowledge of where your business stands.
Taking Care of Each Customer
Customers should feel like individuals instead of ticket numbers. It’s one thing to welcome them in with a smile and be able to answer their questions accurately, but another valuable component to promoting excellent customer service is being able to treat each customer as an individual. This can be executed by taking time with them to explain the particulars of their order as well as possibly fixing issues they may have had in previous orders. Showing care and attention to detail will help create an environment of personability as well as responsibility that will show up through continued business.
About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner, Coin Operated Laundromat, Linen Supply business, Textile Restoration, or Commercial Launderer, including investing in a comprehensive Insurance Program to ensure that you are financially protected against claims. Our program, Fabricare Advantage™, offers overall business insurance coverages including General Liability, Property, Site Pollution Liability, Boiler & Machinery Equipment Breakdown, Workers’ Compensation, Business Auto, and many more. For a detailed look at how we can help you safeguard your business with a custom-tailored package, please contact our experts today at (800) 243-1811.