Dry cleaners looking to advance their business this summer have a handful of ways that they could achieve this. Even in today’s tech-driven world, there is still room for tried and true methods, including word-of-mouth (WOM) marketing. This method always ranks as a highly effective option for businesses who can rely on a grassroots-type approach.
Because your customers are potentially bombarded by thousands of marketing messages and digital notifications every day, the need for transparency and real personable connectivity is a hot commodity. In fact, 92 percent of people rely on their family, friends, and work associates to help them with spending decisions. Word of mouth is even more important for small businesses, like neighborhood dry cleaners, because most of their customers discover them that way.
With this in mind, let’s look at how word-of-mouth marketing can help your dry cleaner’s business make some headway with new customers this summer.
Make It Easy to Leave a Review
In today’s world, customers want the easiest route to where they want to be. One of the most frustrating things a business owner can do is make it difficult or confusing for consumers to leave reviews or recommendations. Dry cleaners should make things easy by simplifying the overall process for customers to interact with their business.
Digital word-of-mouth on such platforms as Twitter, Facebook, and Yelp should be displayed in-store and even marked on receipts for customers to be reminded. In addition, you can incentivize customers by giving small discounts if they leave a review. This not only acts as a testimonial for your business, but it also encourages customers to come back, turning them into regulars and boosting retention.
Word-of-mouth marketing is a solid and foundational form of advertising that doesn’t have to be complicated. Instead of having to invest in major marketing strategies, it literally speaks for itself after you put it out there that reviews matter. Having regular reviews can translate into growth in customers and boost your business totals, making it possible to invest in necessary items like dry cleaners insurance and maintenance.
One way WOM marketing can be utilized is to organize your current testimonials. Most business owners will already have a few generated due to your service and programs provided. These existing testimonials provide a great source for marketing your services in-store, making it known to other customers who come in that you’ve done a good job. This may be humblebragging, but you can take those testimonials to the bank.
Give Customers Reasons to Speak Well of You
More than half of all small business owners will put more emphasis on providing better customer service to generate growth this year. The probability that you’ll sell to an existing customer additional services is more than 60 percent, but for new customers, it’s closer to 10 percent. Businesses should be focused on creating customer service that helps to transform the entire customer experience and creates a stronger customer base.
About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner, Coin Operated Laundromat, Linen Supply business, Textile Restoration, or Commercial Launderer, including investing in a comprehensive Insurance Program to ensure that you are financially protected against claims. Our program, Fabricare Advantage™, offers overall business insurance coverages including General Liability, Property, Site Pollution Liability, Boiler & Machinery Equipment Breakdown, Workers’ Compensation, Business Auto, and many more. For a detailed look at how we can help you safeguard your business with a custom-tailored package, please contact our experts today at (800) 243-1811.