Good Customer Service and its Effect on Dry Cleaning Insurance
For many dry cleaning professionals, the work they do is a passion. In fact, Mary Scalco, CEO of The Drycleaning and Laundry Institute has been credited with saying that “those in the drycleaning business tend to be people who are interested in the nuts and bolts of the business”. Although this may be true and is beneficial to the success of a drycleaning business, shouldn’t customer service be a main priority as well? When it comes to Dry Cleaning Insurance claims, protecting customer goods is just as important as protecting the property and equipment within the facility; not only to prevent Dry Cleaning Insurance claims from customers, but also to keep those customers coming back to the business.
Contributing Forbes.com writer Ty Kiisel wrote an article last year focusing on customer service within dry cleaning facilities, and noted a few customer service qualities that he felt were imperative for these businesses to have.
Passion. Typically, dry cleaning professionals who have a passion for what they do are going to be a lot more understanding when it comes to customer complaints and concerns than those who don’t have that same passion.
Cohesiveness. Kiisel noted the importance that all staff at a dry cleaning facility be friendly and welcoming. All it takes is one unhappy employee for a customer to perceive their experience as a poor one. This can cause the dry cleaning facility to lose a customer, or worse it could cause a dry cleaning insurance claim when a problem might have been avoided had they received exceptional customer service.
Consistency. A dry cleaning professional may not be able to remember the name of every customer, and that’s okay. However, having a card on file for each customer that includes any special instructions they typically have for their clothing can go a long way in keeping customers, as it shows them the facility consistently provides great service.
Thankfulness. A simple “thank you” can be enough to keep a customer coming back. Other ways to show the facility is grateful for the business they are receiving could be offering a loyalty card or some type of promotion to longstanding clients.
Customer service is key to running any business successfully, and dry cleaners are no exception. Not only does good customer service keep your business going, but it also will help to reduce what could be very costly Dry Cleaning Insurance claims.
These are just a few ideas of how you can effectively advertise your dry cleaning business. At Irving Weber Associates, we understand how important growing your business is to your overall success. We offer laundry insurance programs such as the FabriCare Advantage that includes customized coverages, such as protecting customer goods on an unlimited basis. This ensures that you are financially protected the best way possible, so that your business can continue to thrive. Please contact us today to learn more at (855) 764-7406.