Like any business, your drycleaning operation needs to evolve to keep up with the demands and needs of your customers. With so much new technology and opportunity for growth and expansion, the greatest successes are achieved by those who take advantage and reinvent their business to reflect the changing landscape. Therefore, let us explore how you can evolve to achieve even greater success than previous years as we move forward into 2017. Even more importantly, a comprehensive FabriCare Advantage Insurance Program is going to be your first line of defense against lawsuits and potential claims.
Apart from treating your staff well, paying them fairly, and giving them suitable and safe working conditions, there is another piece of advice that Craig Goulian, owner of Emerson (N.J.) Cleaners, offers.
“There are the massive discounters and those entering the business without any idea of how the business works,” he says. “I think the market will always be strong for the ones who know what they are doing, use their expertise, aren’t afraid to invest, and accept new technology, either on the dry- or wet cleaning side or with bar codes and computers,” he explains to American Dry Cleaner.
While business has slowed for some drycleaners, there are solutions: service the younger generations and offer more services to expand your earning potential. Whether it’s drop off and delivery service, premium clothing care, or obtaining commercial accounts, there are plenty of ways to increase profits this year. Take advantage of the digital era by incorporating social media and online advertising for your new and existing services. Gone are the days where you open up shop and expect success – you need to earn your customers. Therefore, uphold quality customer service and keep your customers coming back. Experts say that once someone has a great experience, they are likely to return and even spread the word.
About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner or Laundromat business, including investing in a comprehensive FabriCare Insurance Program to ensure that you are financially protected against legal claims. Our program includes specialty coverages including General Liability, Property, Pollution Liability, Boiler & Machinery, Business Auto, Umbrella, Workers’ Compensation, and many more. For a detailed look at how we can safeguard your business with a custom-tailored package, please contact our experts today at 855-661-4557.