The idea of drycleaning business “diversifying” is a new tactic that’s being used to boost revenues. Simply put, drycleaners are offering more services apart from the traditional ones and cashing in on the rewards. While many business owners might be hesitant to get on board, it’s worth looking into, to say the least. Not only can this improve the chances of repeat business, but you can appeal to a wider demographic, as well. As we take a closer look at the considerations of offering new services, ensure your customized FabriCare Advantage Program is in place and up to date.
With the goal of targeting those with very little time and who value convenience above all else, this additional service can prove very lucrative. For example, Rita Foley, president of Regency Cleaners in Durham, North Carolina, states “Our return business is phenomenal because clothes are clean, smell great, dried with a fabric softener which is folded between the clothes returned, folded professionally, wrapped in shrink-wrap and labeled with our logo and always ready when promised.”
Further, for families who have plenty of laundry to do, this wash and fold service is ideal. Or, consider targeting college students who likely don’t have easy access to a washer and dryer.
However, while implementing this new service, be prepared for some inevitable snags. “One major challenge is tracking orders between scan-in, separated wash according to preferences, separated drying according to preferences, and folding tables,” explains Nicholas Sanderson to American Dry Cleaner, CEO of Laundry Locker in San Francisco.
It is also important to communicate the limitations of such services. It’s not profitable for businesses to do such detailed work such as pretreating and hanging clothing unless it’s done on a small scale. So, communicate what exactly the wash and fold service includes. It also pays to get to know your customers. What do they like? What are their laundry needs? Do they have any special requests? Taking note of these will give your business an edge over the competition and ensure repeat business.
At Irving Weber Associates, we understand what it takes to run a successful dry cleaning business, including the risks of legal claims and challenges that exist. We offer laundry insurance programs such as the FabriCare Advantage program to ensure that you are financially protected the best way possible, so that your business can continue to thrive. Please contact us today to learn more at (855) 764-7406.