Dry Cleaning Insurance: Tips for Growing Your Business
As the owner or manager of a dry cleaning facility, you have many financial considerations to make, from what to charge your customers to what type of Dry Cleaning Insurance policy is best for your facility. Equally important though, is how exactly you market your business. Marketing your dry cleaning business, and essentially growing that business, in the right way is essential to obtaining and maintaining customer loyalty. Growing your business requires staying ahead of your competition. So how exactly do dry cleaners do this?
The first step in any marketing plan is to develop a USP, or unique selling proposition. This can be challenging in the dry cleaning industry, but not impossible. Your job is to find out what your competition is doing different, and to do it better. Maybe this means developing a once-a-week promotion, or offering a discount if customers bring in a certain amount of items to be serviced.
Growing your dry cleaning business depends on being able to outshine your competition, but also relies on creating a good customer experience. There are a few things you can do to ensure a good experience within your facility, the first being employing attentive, knowledgeable staff. Does your customer have an item that may require special treatment in addition to dry cleaning or even instead of dry cleaning? Be honest. Customers appreciate honesty and with this will typically come back and recommend your facility.
Good customer experiences also come from the appearance of your dry cleaning facility. Keep it spotless and well decorated. This doesn’t mean your business should have elaborate paintings on the wall; just that it should be free of dirt, clutter, walls with peeling paint, or any broken equipment or fixtures. Any signage placed in your store should be out of the way of customer traffic as well.
At Irving Weber Associates, we understand how important growing your business is to your overall success. We offer laundry insurance programs such as the FabriCare Advantage program and more, to ensure that you are financially protected the best way possible, so that your business can continue to thrive. Please contact us today to learn more at (855) 764-7406.