In our previous post, entitled “Tips for Growing your Business” we discussed how the right marketing plan could help dry cleaners to obtain and maintain customer loyalty. We looked at how dry cleaning businesses could stay ahead of their competition, by developing a USP, creating a good customer experience, and maintaining clean and functional facilities. Another aspect of your dry cleaning business, in addition to marketing and ensuring you have the right Dry Cleaning Insurance policies in place, is advertising.
Dry cleaners are typically not franchised, and therefore are small businesses. One of the most common reasons that small businesses fail is due to insufficient advertising. Without good advertising, how will your customers know how to find you, or that your business even exists?
The first step you should take when it comes to advertising is considering where your dry cleaning business’s advertising will be the most effective. Finding local publications or advertising possibilities such as a community magazine or even a coffee shop bulletin board may be a good place to start, to get your name in front of your customers.
Many advertising experts will recommend that you pick one conventional advertising venue and stick to it, in order for your customer to see your ad repeatedly. This might mean running a weekly newspaper ad in the same space each month. The key to this tactic is remaining consistent. Local advertising may prove to be more successful than traditional or even online marketing at first, since you’ll be connecting directly to local customers at a low cost.
This isn’t to say you shouldn’t create an online presence. In fact, hosting a website in addition to social media pages is an excellent way to supplement your conventional and traditional advertising campaign. More and more people today are turning to the Internet to find information about local businesses, so your online forums should be informative and responsive.
These are just a few ideas of how you can effectively advertise your dry cleaning business. At Irving Weber Associates, we understand how important growing your business is to your overall success. We offer laundry insurance programs such as the FabriCare Advantage program and more, to ensure that you are financially protected the best way possible, so that your business can continue to thrive. Please contact us today to learn more at (855) 764-7406.