In a digital age, now is more important than ever to have a functioning and easily navigable website. If you’re one of the many linen supply companies that doesn’t generate a lot, or any business, from your website, it’s time to do something about it. In this article, we’ll examine how to successfully strategize your website and generate more business and revenue for 2018. Most importantly, start the year off right by protecting your business with a FabriCare Advantage Insurance program that is custom designed for your risk profile.
Make your site customer-centric.
Rather than focus on your employees or the history of your business, focus on your customer. That’s not to say that these components aren’t important, but put yourself in the customer’s shoes. Is the site easy to navigate? Is basic information regarding address and contact information correct and easy to find? Are all of your services listed? Can the customer easily get ahold of you and get a quote? Answer these questions to build a strong customer-centric website foundation.
Think of website-structure.
The next thing to consider when planning your website is the platform and code that it is built on. Your website should be built in a way that allows you to update the text without having to pay $150 an hour to a web development company. Also, your website should allow for simple additions as your company grows and evolves over the years. The last, and probably most important, thing to keep in mind when it comes to your website development is speed, says Infinite Laundry.
Remember, the longer your website takes to load, the less satisfied your customer is going to be. Minimize downloads and file sizes where you can and focus on quality images and easy access on your site.
The hard part is over, now it’s time to generate leads through SEO, blogs, content, and digital marketing Building a great site is the first step, now it’s time to focus on marketing your business.
About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner, Commercial Launder, Linen Supplier or Coin Operated Laundromat, including investing in IWA’s comprehensive FabriCare Advantage™ Insurance Program to ensure that you are financially protected against legal claims. Our program includes specialty coverages including General Liability, Property, Pollution Liability, Boiler & Machinery, Business Auto, and much more as well as offering Pollution Liability Coverage. For a detailed look at how we can safeguard your business with a custom-tailored package, please contact our experts today at 800-243-1811.