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Back to Basics: Key Marketing Points

There are numerous ways to effectively market your drycleaning business. From social media advertising to hanging bright signage on the window display, there is no shortage of strategies to bring in more business. However, the foolproof strategies for marketing are founded on two basic principles: knowing your audience and maintaining consistent communication with them. These basic factors are critical in devising a marketing plan. While implementing these recommendations, ensure your business is protected with a FabriCare Advantage Insurance program specially designed for your unique risk exposures.

Know your Audience

American Dry Cleaner states that the best way to appeal to clients and prospects is to give them what they want when they want it and how they want it; to determine what those wants are, it is essential to study the dry cleaner’s best customers and identify relevant motivations and lifestyle interests.

Identify their purchasing patterns, what they look for, what they are motivated to buy, and what you can improve on. Interact with your customers to see where you excel and where you can improve. By collecting this useful information, you can create an ideal profile for your regular. This way, you can sell them what they want.

Constant Communication

The more you get to know your customers, the more you are able to cross-sell by marketing your other services to them. It’s wise to assign certain employees to manage a portion of the clients so that they can put more efforts into getting to know their needs.

Identify how the customer prefers to be contacted and send out weekly or monthly phone calls and emails. Promote your new service or suggest another product they could use based on their profile. For example, if one regular client has a cat she loves, it may be a great idea to reach out and recommend a cleaning of the cat’s bed every few months.

Small recommendations like this can boost your sales and improve the client relationship. Knowing and caring about your customers is ideal in learning how to market your brand and keep the customers coming back.

At Irving Weber Associates, we have a unique understanding of the drycleaning business. Our specialty programs offer protection to financially secure your business in the best way possible to ensure your success. For more information, contact our experts today at (855) 764-7406.