Customer retention is an important piece of operations for any business. While it helps to put an effort toward reaching out to new customers, it’s even more important to keep your current customers happy and coming back.
Dry cleaners are no different from any other business that needs customers to come back for more services. By utilizing these simple and effective tips, you can begin to see repeat customers, which will turn into greater profitability over time.
1. Keep Customer Service a Priority
It’s important to actively train your staff to offer better customer service with each customer interaction. Being knowledgeable about your products and services, as well as being friendly and helpful, will help to bring back customers on a regular basis who will expect exceptional service every time they come in. Train your staff by emphasizing that your business puts a heavy importance on being customer first.
2. Keep Communication Open
Communication is key when it comes to making people happy and feel helped. But it’s important to communicate with them on their terms and expectations. From sending emails to getting push notifications via text, offer your customers multiple ways in which you can reach out to them, and have them decide what’s best for them.
Adapting to their preferences will help to increase their overall satisfaction in communication and make it more convenient to do business.
3. Customer Loyalty
Loyalty programs have made their way across all industries now, especially for businesses that have a more digital-friendly approach. These programs provide a way for customers to connect with your business on a constant and regular basis, and they give people an incentive to use your services and products regularly. Creating a loyalty program will take time to organize, but the repeat business you see will help to boost your business and exposure.
4. Garment Technology
Garment management technology can be a major piece of business help in your dry cleaning business. An easy-to-use system to manage garments can increase accuracy and efficiency for your customers. This can also reduce the amount of late or misplaced items, which will have a beneficial effect of creating an overall better experience for your customers. With garment management, dry cleaning businesses can run more smoothly, which will make a positive impression on customers looking for consistency.
5. Take Responsibility
Mistakes happen, items are lost, and garments are warped. While these issues are few and far between, they can still occur in a dry cleaning business. When a customer has a complaint, be sure to listen to them and find ways to come to a solution. This will help to avoid damage to your reputation as well as major claims that can be made due to negligence.
While having dry cleaners insurance in place will provide a good defense against any claims, it can also help to put an emphasis on owning up to mistakes and working with customers to find the best solution.
About Irving Weber Associates
At Irving Weber Associates, Inc., we understand what it takes to run a successful Dry Cleaner, Coin Operated Laundromat, Linen Supply business, Textile Restoration, or Commercial Launderer, including investing in a comprehensive Insurance Program to ensure that you are financially protected against claims. Our program, Fabricare Advantage™, offers overall business insurance coverages including General Liability, Property, Site Pollution Liability, Boiler & Machinery Equipment Breakdown, Workers’ Compensation, Business Auto, and many more. For a detailed look at how we can help you safeguard your business with a custom-tailored package, please contact our experts today at (800) 243-1811.